process
it starts with “explore,” where we meet our users and gain insights into their challenges using research methods. next, in “establish,” we distill these insights to identify opportunities. then comes “evolve,” where we brainstorm and prototype creative solutions for the identified opportunities. finally, in “execute,” the best ideas are selected, tested, and brought to life. this method thrives on expanding horizons by exploring many ideas and then focusing by choosing the best solutions, ensuring innovative design that truly enhances user experiences.
work
